Use one clear H1
The H1 should name the main page. On a tool page, that usually means the tool name. On a category page, it should name the category. On a guide page, it should match the article topic. Avoid generic H1s like Tools or Utilities when the page is about a specific task.
Make headings useful
- Use H2 headings for main sections.
- Use H3 headings for questions or smaller subsections.
- Keep heading text short and descriptive.
- Do not skip headings only for visual size.
- Do not use multiple H1s to style large text.
Good tool page sections
Useful headings often include How this tool works, What it does not do, Data handling and processing, Limitations, FAQ, and Related tools. The wording should match the tool type, not a generic template copied everywhere.
Common mistakes
Many pages use heading tags for layout or badges. That creates a messy outline. Keep decorative text outside heading tags and reserve headings for structure.
FAQ
Can a page rank with poor headings?
It can, but clean headings make the page easier to understand and maintain.
Should headings include keywords?
They should use natural task language. Do not force keywords where they make the page harder to read.