Think in tasks
A good internal link answers a practical question: what might the user need next? Someone checking a website status may also need redirects, SSL expiry, DNS records, or security headers. Someone formatting JSON may need a validator, diff tool, or API documentation helper.
Useful places for links
- Related tools near the result area.
- Workflow cards on the homepage and category pages.
- Guide articles that explain when to use a tool.
- Category pages that group similar tasks.
- Empty states that suggest another route when there is no match.
Keep links honest
Only link to pages that actually exist and match the user intent. Avoid sending removed tools to empty searches. If a tool is retired, use a clear replacement or a proper gone page.
Common mistakes
Do not add long lists of unrelated links at the bottom of every page. A few relevant links are usually more helpful than a crowded block.
FAQ
Should every page link to every other page?
No. Link based on task flow and relevance.
Can guides link to tools?
Yes. A guide should naturally point to the tool or category that helps the reader act on the advice.