Why previews matter
When someone shares a link, many apps look for Open Graph metadata to decide what title, description, and image to show. A clear preview can make a page easier to understand before a person clicks it.
What to check
- og:title should match the page topic.
- og:description should be short and specific.
- og:image should be the right size and should load publicly.
- og:url should match the canonical page.
Common mistakes
Using the same preview for every page is a missed opportunity. Another common issue is using an image that is blocked, too small, or not representative of the page.
FAQ
Do Open Graph tags directly rank a page?
They are mainly for link previews, but better previews can improve sharing quality.
How often do platforms refresh previews?
It varies. Some cache previews heavily, so changes may not show immediately.