What a topic cluster is
A topic cluster connects a main category, important tools, and practical guides around a shared task. For example, website diagnostics can connect SSL, DNS, headers, redirects, status checks, and launch checklists.
How to build one
- Start with the user task.
- Create a strong category page.
- Add practical guides that answer real questions.
- Link tools and guides with descriptive anchor text.
- Keep each page specific.
Common mistakes
Do not create many thin pages that repeat the same wording. The cluster should make navigation clearer, not noisier.
FAQ
Should every keyword get a page?
No. Create pages only when the user intent is meaningfully different.
Can guides link back to tools?
Yes. A guide should help the reader understand and then act.