Before launch
Check that the homepage, categories, tools, guides, legal pages, and contact pages all render with clear titles, descriptions, canonical URLs, and one useful H1. Make sure the visible content matches metadata and structured data.
Technical checks
- Robots.txt should return 200 and point to the sitemap.
- Sitemap.xml should include only working canonical URLs.
- Old routes should redirect to the right replacement.
- Internal links should not return 404 or empty results.
- Structured data should match visible content.
After launch
Submit the sitemap, inspect important URLs, watch crawl errors, and review snippets after search engines reprocess the pages. Keep a short changelog so future fixes are easier to track.
FAQ
Should I submit every URL manually?
No. Submit the sitemap and manually inspect only high-value changed pages.
Can SEO checks replace useful content?
No. Technical cleanup helps crawlers, but each page still needs useful visible content.